题名：Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / by W. Chan Kim, Renaee Mauborgne.
出版项：Boston, Mass.: Harvard Business School Press,  c2005.
载体形态：xv, 240 p.　 ill.　 25 cm.　
价格：CNY265.52
索书号： F272/K49
馆藏地点：外文书刊室
        In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade.